In order to gain larger market share, enterprises are striving to attract customers. Various new product displays come into existence. Especially since the end of the 20^th century, China’s exhibitions have been formed in large scale and the unique exhibition economy has been brought about. The consumption habit of the Chinese has been turned from “to buy what is available” at the beginning of 1990’s and “to buy what is good” in the middle and the end of 1990’s to “to buy what is ideal” at present. Exhibition undoubtedly is the best platform of exchange for sponsors, participating enterprises and customers

“Even you have high-quality wine, you have to advertise it or how to make customers know it. To familiarize customers with the products is a must for enterprises to seize business opportunities. However, our market is not necessarily confined to a narrow alley, we aim at market both at home and abroad.” These are the words that represent Yueming’s general manager Zhuo Jinsong’s pragmatic view on product marketing. He advocates Yueming to participate in various domestic and foreign exhibitions, fully displaying itself and its technological progress. In just several year’s time, Yueming has attracted people’s attention and its market recognition and share are rising year by year. Yueming’s laser processing equipments have captured a large portion of market share domestically and internationally due to its frequent participation in exhibitions. Yueming’s products have won customers’ favor. Rome is not built in one day. Today’s success is the result of its wisdom, courage and hardship. Yueming does not depend solely on participating in exhibitions. R&D, production and sales are the cornerstones for every enterprise to succeed. Besides, being a means and a skill, exhibitions play a complementary role in the process. Innovation and hard work are the key to Yueming’s success. It has a clear and mature market orientation, powerful marketing strategies, rich and vivid brand culture and the courage to act ahead of others and assume responsibilities……and finally Yueming receives bump harvest and this is Yueming’s way to success. In a mature market, enterprises’ technological advancement is of great importance, but what is more essential is marketization of innovated technologies, because it is can bring about economic benefits. Yueming  is used to viewing things from unique angles and customers’ interests are their  immediate concerns. Based on years’ of experience and ability accumulated in the laser processing equipment field, Yueming sees it its mission to help customers discover more opportunities. Yueming focuses on customers’ needs and the people-oriented exhibition stand is a clear demonstration of this idea. Yueming’s laser product displaying hall is well known in the industrial circle. The hall not only facilitates customers in choosing equipments but also helps to broaden its product sales.   Yueming’s laser product displaying hall serves as a name card for the enterprise. The adoption of customers’ reasonable suggestions and ideas makes Yueming clear of its aim in upgrading its products. The display of products so close to market and customers fully shows Yueming’s “customer-focus” management idea. This is really a never ending exhibition.