China's laser processing equipment is entering the international market as a whole and with large scale. As the most influential brand in the laser processing industry, Han’s Yueming laser is one of the first several laser cutting machine manufacturers explore the international market; the most essential factor is to make ourselves specialization. Through the professional location, to create ourselves as the No. 1 brand in the special area. Through the professional position, we create the unique and distinctive self-concept. Through the unique differences in the content, we mark the core value and advantages; make us playing as the flagship of China laser processing equipment industry. Han’s Yueming laser determine to integrate multiple resources, which will became the dominate resource of sustainable development.
The competition in the international laser processing equipments industry get fierce in recently, Han’s Yueming laser start to pay more attention from reducing the unit price to reducing the cost of R & D, production and distribution. From the optimization of internal and external supply chain integration, reducing the cost of raw material procurement, distribution of products, production and sales of a series of costs to the cost of "fundamental" to reduce to reduce the real price of laser processing equipment realize the value of "alienation." The most effective approach to cost integration is: extrusion, such as require more effective from the upstream, basic information about the cost of upstream production to reduce unreasonable to force the upstream production, circulation costs, upstream unreasonable squeeze production costs. The internal productions as well, put an end to the waste absolutely, carry out quota management, reduce production costs to favor the market, and strive to improve the product’s competitiveness in the market.
Han’s Yueming laser adheres to take 12% of sales amount as the R&D funds for years. We don’t squeeze the funds by any excuse, and ensure that fund is spent on R&D and production technology innovation. In 2005, Han’s Yueming laser extracts and actually uses of research funds up to 15% of sales amount. Han’s Yueming laser advances the product by technology innovation, win the large scale by high-tech laser processing equipments, so that the laser machines becomes as a good "salesman", just as the saying "advertising done well, is not as good as the quality of the equipment. " Integrate on the technical resources can improve the competitiveness of products in the market.
In the laser cutting, laser engraving and laser marking machine market, "When people have we are better" “When people are better we are cheaper” is no longer a competitive advantage in the present market. We believe that "People have none but we have, when people have we are better, when people are better we are cheaper, when people are cheaper we innovate, ", and we positively integrate the service. Several free after-sales services extend to each client. "When people are cheaper we innovate” is the highlight of our new service concept, Han’s Yueming laser’s excellent after-sales service has good reputation in the market, always be in front of the industry. When we find there is any other better service, we will try every way to do excellent than them. The after sales services not only built good reputation for the enterprises, but also enhance the good relationship between company and the clients.
Han’s Yueming laser always adopt the direct sales, we have been opened more than thirty branch offices until now, uniform standard price, make the distribution channels as "flat." Han’s Yueming laser uphold the fine traditions of the Chinese nation "Harmony win the world", "Harmony bring wealth" concept, create a unique path of “Harmony Marking” in China. Keep efforts to achieve harmony and win-win with customers and the competitors. In order to reach the win-win situation with customers, we voluntary resolve their problems, provide the best plan with economic benefits, consider clients reasonable request as the chance to research of potential market.
Our company culture, "Live in harmony and cooperation," make staff and the company favor together from the business development. This internal "Harmony" strongly encourages the sales team; create a successful enterprise human spirit, to further enhance the spirit of our corporation. So we have enhanced the competitive strength,
Achieve the maximum profit. At present, Han’s Yueming staff is full of enthusiasm to meet the 2012 Challenge!